Unbiased is a computer software company, connecting you with the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers.
I am the creative lead here at Unbiased, managing a brilliant design team - overseeing digital design across both the UK and USA platforms.
'DIY Finance' paid social campaign using AI (mid-journey)
Clickbait campaign
In response to the prevailing trend on social media, which entails purposeful misspellings in copy to prompt user engagement through corrections, it seems that this method successfully grabs the attention of feed scrollers.
Video Framework
I initiated the creative process by conceptualizing and crafting the fundamental visual framework for our organization, with a particular emphasis on its adaptability for seamless integration with animation and dynamic motion graphics.
In terms of my creative approach, I systematically considered various factors to ensure the suitability of the final product. In anticipation of the video's multiple applications, including repurposing for social media snippets and its inclusion in an explanatory section within a financial guide focusing on pensions, I prioritized elements that would enhance both its versatility and effectiveness.
The overarching goal throughout this process was to create a visual foundation that not only met our immediate needs but also had the potential for broader applications, aligning with the organization's overarching objectives.
I renvisioned how we could represent a pension guide, more commonly recognized as a retirement planning guide. I employed the brand logo as a dial, serving as a mechanism to categorize all the content according to different life phases.
The easy way!
Employing the appropriate tool yields significant time savings, underscoring our commitment to safeguarding your valuable time, enabling you to prioritize activities of utmost importance. Our dedication to delivering the highest quality leads amplifies this focus.
This ethos is exemplified by the practice of selecting the most appropriate tool for each specific task., optimizing effectiveness and efficiency. Consequently, we have seamlessly integrated this concept into our core philosophy.
In a world where the quest for new clients often becomes a frantic endeavor across various channels, we offer a solution. By utilizing Unbiased, you can reclaim your precious time and streamline your lead-generation efforts, thus attaining newfound efficiency and productivity within our B2B operations.
Brand Refresh