Snap.Inc (Tech)

(Tech)

Snapchat is the camera used by millions of people every day to communicate with family, watch Stories made by friends, see events from around the world, and explore expertly curated content from top publishers.

Motion Designer at Snapchat's Creative & Marketing Production team, I played a pivotal role in creating content that spanned the breadth of Snapchat’s products and services. My responsibilities included collaborating closely with the internal creative team to craft impactful stories that contributed to shaping Snap’s voice and identity for a global audience. Based in the Santa Monica offices, I served as the lead on internal research and development, specialising in broadcast and digital video motion graphics, titles, and animations.

As a key member of an international creative team, I played a pivotal role in producing diverse motion graphics for Snapchat. Managed creative relationships across global tech teams, specialising in conceptualising and executing 2D/3D. I crafted compelling social content through data-driven strategies, collaborating seamlessly with sales teams. I focused on EMEA and American markets, showcasing my adaptability of culture.

Lens Studio AR Technology​​​​​​​
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(click image below)
 
I worked on a captivating experiential campaign focused on environmental awareness, particularly around plastic waste, as part of a government initiative in Germany. The project involved using Snap Inc.’s augmented reality (AR) technology to transform Berlin’s iconic Brandenburg Gate into a memorial made entirely of plastic waste, including bottles, shopping bags, and other materials. This campaign aimed to educate the public on the 6.3 million tons of plastic waste produced annually in Germany and its impact on the climate crisis.
Details: The campaign needed to deliver a strong environmental message while maintaining user engagement and creative appeal.
Solution: We incorporated visually striking AR imagery that was both impactful and engaging. The transformation of an iconic landmark into a memorial underscored the gravity of the issue while leveraging the unique, interactive nature of AR to attract and educate users.
Challenge: Educating and Engaging a Diverse Audience
Details: Many Germans were unaware of the scale of the plastic waste problem, making it crucial to communicate effectively without overwhelming users.
Solution: We paired the AR lens with accessible, data-driven messaging that educated users on the issue while offering actionable steps to reduce plastic waste. The lens was promoted with an engaging hashtag, #PlastikGate, to spark discussions and amplify reach on social media.
Outcome:
The #PlastikGate AR lens was a resounding success, drawing significant attention to the issue of plastic waste and sparking meaningful conversations about environmental responsibility. By blending creativity, technology, and advocacy, the campaign not only raised awareness but also demonstrated how experiential marketing can drive positive change.
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European Commission
Tommy Hilfiger 
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