As the Founder and Creative Director of PPC Network, I built and led a thriving competitive gaming community from the ground up uniting over 500 players across EA Sports titles like EAFC25 (formerly FIFA). What began as a passion project has grown into a dynamic, multi-platform hub for elite-level play, entertainment, and community engagement.
I established a dedicated design and content team focused on Esports branding, motion assets, and marketing across digital platforms. My responsibilities span creative direction, operations, and strategic growth—including curating competitions, managing sponsorships, and delivering high-impact digital campaigns tailored to football and Esports audiences.
I’ve managed freelance contributors and mentored junior designers to ensure consistent, high-quality output at scale. Under my leadership, PPC Network has partnered with Virtual Pro Gaming (VPG), one of the world’s leading global esports brands, to help grow the 6v6 format and bring greater visibility to this emerging competitive scene.
PPC reflects my commitment to innovation, inclusivity, and the power of sport to connect communities through gaming.
I built a thriving, competitive gaming community from the ground up bringing together over 300 players across several titles like EAFC25 (formerly FIFA). What began as a passion project has evolved into a multi-platform hub for elite-level play, entertainment, and community spirit.
From branding and marketing to operations and content creation, I oversee every aspect of the network curating competitions, managing sponsorships, and delivering engaging digital campaigns that resonate with football and esports fans alike. PPC reflects my commitment to innovation, inclusivity, and the power of sport to unite people across platforms.
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